One thing I discovered through my obsession with youtube, is that you can search for coupon codes online.
I started doing that and 9 times out of 10 found a valid coupon code. It takes a bit of trial and error, but worse case a message pops up that the code is expired and you try the next.
Today I was able to find a coupon code for 50% off one month of e-mealz. Fabulous. I tried 2 codes and the second worked.
There are tons of resources online for coupon codes. I have had a good run with retailmenot.com
It takes only a few minutes time, and you would never think twice about taking a paper coupon to the store. So don't be so quick to disregard online coupons.